Being the second most highly leveraged social media platform in the world. YouTube generates over a billion hours of watch time every day from its users.
With over 2 billion active users. YouTube is an amazing platform that also works as a major marketing touchpoint for brands and businesses.
Brands and businesses often underestimate the fame of YouTube and tend to ignore this brilliant platform while planning marketing campaigns.
One of the major factors that make YouTube a much-needed platform for marketing purposes is the reason behind its incredible success and popularity – videos!
Since people mostly use the platform to surf through videos and audio. This gives people more reasons to leverage this platform.
If you are a brand that has a presence on YouTube. To maximize your sales and engagement. You need to embed a YouTube widget on your website.
If your question is why then keep reading as you would soon get the answer to your question!
Why Do Brands Need To Embed YouTube Widget On The Website – Amazing Benefits
More Conversions & Sales
YouTube is highly dominated by videos that can generate revenues and returns on investment. Due to the descriptive nature of videos. YouTube makes for a perfect platform to keep the viewers engaged and convinced to try out the products of the brand.
Moreover. Research suggests that more than ⅔ of the crowd watching YouTube videos get convinced to buy the products once they watch the complete video.
A Chance To Promote Products Effectively & Increase User Engagement
Since videos are more engaging. They can highlight the features of your products better and more effectively to the audience with the help of Youtube widget.
Moreover. People find it much easier to access and watch videos as compared to their written counterparts.
All these factors contribute to increasing the engagement levels of the audience and increased engagement is what most brands target.
Higher Ranking On SERP (Search Engine Ranking Pages)
When you embed a YouTube widget on your website. You compel your users to increase their dwell time on your website and attract more traffic to your website.
All this ultimately leads to a high ranking on the Search Engine Ranking Pages (SERP)
A higher ranking on the SERP would increase the visibility of your website and intrigue the internet surfers to check out your brand and your products and services.
Enhance The Look Of Your Website
As much as it is necessary to have a website that is user-friendly and smooth. It is equally important to have a website that has a Youtube widget for good and catchy designs.
Since you have the option to customize your website. The widget turns out to be more catchy and appealing which overall works extremely well to enhance the look of the website.
A website with a good design or an interesting element works seamlessly to keep the audience attracted to the website.
Moreover. An attractive website would somewhere tap into impulsive buying in your users and they may feel the need to purchase products.
Gain The Trust Of Your Visitors With Authentic Content
YouTube videos work extremely well to tap into the emotional quotient of a person. They are much more expressive and give details about the product or service more appropriately.
Moreover. Videos work well to spread the information visually and in a more interactive way that compels the user to watch the video till the end.
Such content when showcased on your website visually using Youtube widget can help brands gain the trust of the users more effectively.
Increase The Number Of Leads
One of the major challenges that brands come across is to convert website visitors into leads and existing customers.
Embedding a YouTube widget on the website is a great way to display content like customer reviews. Testimonials. Product tutorials. Experiences of your existing customers while using the product. Etc.
Such content when displayed on the website using Youtube widget can help your potential customers to be convinced enough to purchase since such content is the voice of your customers and created by your users.
Surveys reveal that more than 80% of customers go through reviews during deciding on the product and in their decision-making process.
Moreover. User-Generated content is unpaid and unsponsored which makes it the most genuine. Authentic. And trustworthy form of content online.
YouTube is a visually dominated social media platform that has tremendously grown over the years and is growing continuously.
Hence. It has massive potential to help you in increasing your engagement. Improve your brand visibility. And skyrocket your sales.
We are at the end of the blog and are hopeful that you must be convinced to embed the YouTube widget on your website and to enjoy the benefits to the maximum.
All you need to do is find a responsive YouTube widget platform and you will be all set to take your brand closer to your desired results!