Comprehensive keyword research is essential for all digital marketers, especially SEO, PPC, and content marketing. Awareness of what your audience is looking for online, what problems are most important, and what solutions and answers they need to solve their problems is enhanced through SEO search research.
Want to avoid getting lost in search results? Let an experienced SEO agency firm that provides top-notch SEO companies in Dubai show you how to create a detailed keyword list.
Brainstorming Basics
SEO company in Dubai starts by using basic keywords. They serve as the basis of your keyword search. They help you define your market and find your competitors. Each keyword research tool asks for a seed keyword, which it uses to generate a large list of keyword suggestions.
If you already have a service or business you want to advertise online, finding seed keywords is easy. Think about the search terms that customers will use to find your services on Google.
Your seed keywords could be, for example, if you sell coffee and coffee-making equipment like Coffee, Cappuccino, French press, and Nespresso.
Analyze what keywords your competitors rank for
This is the most effective way, according to SEO agency Dubai companies, to speed up your keyword research. Take a look at the keywords that are already directing traffic to your competitors. However, you must first determine who these competitors are. Your suggested list of keywords will be useful in this situation. To find out who is at the top, just Google one of your seed keywords.
Try searching for slightly more accurate terms if none of the top websites for your seed keywords match your website. If your website sells coffee making equipment, users searching for “cappuccino maker” may come up against “cappuccino” instead. This is why blogs rule the latter and e-commerce companies like you rule the former.
Use Keyword Research Tools
Competitors are a good source for keyword suggestions. But there are probably many keywords that your competitors haven’t addressed yet. Using different keyword research tools will help you find them. The operation of every keyword research tool is the same. They generate keyword recommendations from their database based on the seed keywords you submit.
Most people probably use Google Keyword Planner (GKP), which is a keyword tool. Its use is free. Despite the fact that it is designed for those who want to display paid ads on Google, you can still use it and find SEO keywords. It’s important to keep in mind that GKP can generate keyword suggestions that don’t always include your seed keyword.
Refresh your keyword research and content regularly
As time goes on, everything will change. Your audience might start utilising other terminology to look for what they want. As a result, your keyword list may need to be revised.
